| SWOT analysis is a type
of strategic-level
analysis. SWOT stands for Strengths,
Weaknesses, Opportunities & Threats:
| Strengths
|
The internal strong
points of an organization. Things they
are good at that competitors would find
it difficult to emulate. |
| Weaknesses |
The internal weak
points of the organization. Things that
are difficult to overcome, poor image,
out-dated equipment, poor location etc. |
| Opportunities |
External opportunities,
new markets opening up etc. |
| Threats |
External threats,
legislation, overseas competition etc.
|
SWOT analysis is similar in concept to
PEST
analysis or Porter's
Five Forces analysis.
|
