SIX SIGMA Glossary: Porter's Five Forces Analysis

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Porter's Five Forces Analysis

Porter's Five Forces Analysis is a method of strategic competitive analysis. It is based on analyzing the following five factors:

Bargaining Power of Customers

Bargaining Power of Suppliers

Threat of New Entrants

Threat of Substitute Products

Competitive Rivalry

Porter's Five Forces Analysis is similar in concept to PEST analysis or SWOT analysis.

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