| PEST analysis is a strategic
method for analyzing the macro-environment
in which an organization operates. PEST
stands for:
| Political
|
political stability,
economic and taxation policies, trading
agreements etc. |
| Economic |
interest rates,
employment levels, economic trends,
GDP etc. |
| Social |
religion, demographic
factors, religious and cultural factors |
| Technological |
innovation, manufacturing
cost & quality of products, effect
of technology on marketing & distribution
(eg. the Internet) |
PEST analysis is similar in concept to
SWOT
analysis or Porter's
Five Forces analysis.
|
