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PEST Analysis
 

PEST analysis is a strategic method for analyzing the macro-environment in which an organization operates. PEST stands for:

Political political stability, economic and taxation policies, trading agreements etc.
Economic interest rates, employment levels, economic trends, GDP etc.
Social religion, demographic factors, religious and cultural factors
Technological innovation, manufacturing cost & quality of products, effect of technology on marketing & distribution (eg. the Internet)

PEST analysis is similar in concept to SWOT analysis or Porter's Five Forces analysis.

 

MiC Quality offers a Six Sigma Primer that will give you a solid introduction to Six Sigma. the primer includes many case studies drawn from real-life projects.

Try out our courses by taking the first module of the Primer in Statistics free of charge.

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